Beyonce surprises fans worldwide by releasing an unpredicted digital-only self-titled album.


Friday 13th is deemed to be an unlucky date. Friday 13th in the year 2013, may well be even more unlucky, but for Beyoncé fans worldwide today is the best and luckiest day ever. Currently on her world tour the global mega-star fifth studio album was expected to drop sometime next year. However, the unexpected happened this morning when it appeared on iTunes this morning.

Self-titled the album features 14 songs and 17 videos and is currently only available via download. The move was so random Apple didn't even know!

Speaking on what they've described as "an unprecedented strategic move", the company stated that the gorilla tactic allows Bey "to deliver music and visual content directly to her fans when she wants to and how she wants to, with no filter".

Revealing her reasons behind the unpredicted release the star said:

I didn't want to release my music the way I've done it (before). I'm bored with that!

Running her own show by managing herself the "grown woman" went on to say;

I feel like I'm able to speak directly to my fans. There's so much that gets between the music, the artist and the fans. I felt like I didn't want anybody to give the message when my record is coming out. I just want this to come out when it's ready and (for it to be) from me to my fans.